Celerant is Iron Valley’s first partner to offer a complete point of sale and eCommerce solution to provide our dealers with a more modern way of bringing Iron Valley products to market. Through our integration, you can sell more products in-store and online with less effort. 


Iron Valley + Celerant: How the Integration Works

  • Access Iron Valley’s catalog directly from Celerant’s point of sale

  • Build your database by importing products with no manual entry

  • Auto-order  for store replenishment based on your min/max levels or sales volume

  • Pull Iron Valley product feeds to offer an ‘endless aisle’ on in-store kiosks

  • Quickly display Iron Valley products & images on your Celerant eCommerce site

  • Have Iron Valley ship orders directly to your store


Manage your ENTIRE Firearms Business with ONE System

Celerant’s all-in-one FFL retail software enables you to manage your gun shop, range and online business in a single system.

  • Point of Sale & Range Management: Manage your gun shop and shooting range with a single mobile point of sale system.  Take your point of sale to gun shows, off-site events or wherever you process sales.

  • ATF Compliance: Comply with federal and state laws with Celerant’s built-in bound book, or chose to integrate with 3rd-party A&D/e4473 providers. 

  • eCommerce, Mobile Apps & Marketplaces: Expand past your storefront with integrated eCommerce and mobile apps (developed by Celerant), and integrate with online marketplaces (GunBroker, gun.deals, Gunstores.com, eBay, Weapon Depot, Everest and more).

  • Digital Marketing: Increase traffic and sales to your store and website with Celerant’s email marketing platform, push notifications and SMS messages directly to your customers’ phones, or SEO services and social media marketing, provided by Celerant’s in-house team of digital marketing specialists.


To help our dealers get started, Celerant is offering a special promotion. Click here to watch a 10-minute demo and learn how to streamline your business, selling more Iron Valley products with less effort. To get started, reach out to Celerant directly at [email protected], 718-351-2000 x3, or www.celerant.com/iron-valley-promo.