Born in the Iron Valley of Birmingham, Alabama in 1923, Iron Valley Supply Co. is a leader in supplying the outdoor adventure lifestyle with premier products from the world’s foremost adventure brands. We share your love of the outdoors and are honored to be a part of your next adventure.
Everything we do is focused on helping our retail partners be successful. That starts with our legendary personalized service. Every member of our staff not only has the experience and knowledge to help, but the passion that comes from being part of the adventure culture lifestyle. They know the products they sell because they use the products they sell.
Iron Valley is the trusted storehouse by the best brands in adventure culture. We work closely with top manufacturers and use our buying power to make sure you have the latest products, best selection, at a competitive price. And we work tirelessly to provide you with the tools, programs, training collateral, merchandising expertise and video content you need to help you succeed.
We’ve also made significant investments to deliver products faster than ever. In the last few years, we’ve reinvented our warehouse operation, upgraded our shipping process and dramatically reduced the time it takes to get products on your shelves. The improvement process continues to this day.
Our founders, Claude Bennett and Stacy Williams, establish a distribution business in downtown Birmingham, Alabama to sell their product, Yellow Label Syrup. The Stacy Williams Company is born.
The Stacy Williams Company evolves into a convenience store wagon jobber expanding their product offerings. Tobacco products, candy and health and beauty aids are sold alongside the famous Yellow Label Syrup.
Stacy Williams Company continues to prosper, expanding their line of sundry items and becoming a full-line convenience store supplier.
Convenience store customers start seeing increased demand for fishing and hunting related products. Taking advantage of the opportunity, Stacy Williams Company begins selling sporting goods including tackle, ammunition and hunting/fishing accessories.
Stacy Williams Company is sold to Newton-Canton Corporation, a large convenience store distributor servicing the Southeastern U.S. Rick Bestwick joins the company as President, immediately identifying the opportunity to further expand the sporting goods division, particularly firearms.
Pete Yates joins the company and helps secure prominent brands such as Colt and Glock. The decision is made to rebrand the company “Bangers LP” to help identify more closely with the sporting goods industry.
The company joins the TALO organization adding exclusive products to the lineup.
Significant category expansion in ammunition, suppressor, and NFA categories added to the product catalog to support a broader base of retail partners.
Construction of a brand new and larger warehouse facility and corporate campus is completed in Birmingham, AL.
Brent Wouters named to serve as President/CEO, begins process of modernizing and streamlining operation to spur growth. Warehouse and shipping operations are overhauled, new dealer support resources are added and the company’s footprint is expanded beyond the Southeast.
Bangers name is changed to Iron Valley Supply® Co. The name change signifies the geographic ties and rooted history of steel production in the greater Birmingham area. Iron Valley Supply® Co. serves as the trusted Adventure Culture Storehouse for the outdoor community.
New Iron Valley Supply website launched in conjunction with a corporate Enterprise Resources Planning (ERP) implementation making it easier and faster for dealers to get the products they need.